Meet the Team

Ashley Masch

Director of Operations

As a native of San Antonio, Ashley's heart was set on attending college at no place other than U.T.S.A.  Her eye for design drove her to a degree in Architecture, but she felt like something was missing.  Only a month before graduation, she traded in her cap and gown for pursuance of a second degree, this one in Construction Science & Management.  It was during a construction career fair that she discovered Nic Abbey Luxury Homes.  She started as an intern with the company, six months later she got promoted to Construction Coordinator, and two days after graduation, she eagerly joined the Nic Abbey Team full-time.

Ashley is a key point of contact when it comes to building a Nic Abbey home.  She is involved in initial client meetings to get a sense of what the clients want, and works closely with the Nic Abbey architects to ensure all plans are accurate for bidding and construction.  Ashley works directly with the clients on selection coordination to ensure the clients are getting exactly what they want, whilst staying in budget and on track.  She also manages our online construction information platform to ensure that the clients and vendors have all the information they need for each project. 

Ashley works hand-in-hand with the Nic Abbey Team and vendors when it comes to estimating, purchasing, subcontracting and change orders.  She also works with the vendors to ensure that the job-sites are running proficiently, and that any changes get communicated and implemented smoothly in the field.

Russell Sorenson

Senior Project Manager

Russell has had an extensive four decade career in the construction business. He began working in his family home remodeling business in San Antonio while he was in high school. Before joining the Nic Abbey team, Russell ran a custom paint and interior finishes company in the Dallas area. He has also managed the construction of many high-end homes throughout his career.

Russell is involved in projects from beginning to the very end, clients can feel confident in knowing that they have a Project Manager that is familiar with every aspect of their house. He works closely with the home-owners to answer any questions they have, and ensure that the house we are building together is exactly to the homeowners specifications. Russell closely manages the subcontractors both before and during construction to ensure that we are always using the right company for the job, and that all jobs run according to schedule, and in-budget.

Embrey Nichols

Marketing & Project Coordinator 

Embrey was born and raised in the tri-city area and has been around construction her whole life. After graduating from Alamo Heights High School, Embrey went on to work as a leasing agent at a new multi-family development here in San Antonio for a year. She graduated from the University of the Incarnate Word with a business degree in December 2019. Embrey started out as an intern at Nic Abbey in 2015 and is now our marketing and project coordinator.

Since starting at Nic Abbey, Embrey has shadowed superintendents while working on the job sites, prepared marketing content, coordinated with vendors, and helped with anything else that is needed. Embrey plans to continue her career in the construction industry once she graduates and will continue to learn as much as she can about residential construction at Nic Abbey.